Surviving the 15-Second Resume Read
by Peggy O. Swager

ISBN: 0-9726526-0-4

Summary

Finally You Can Write a Resume Employers Want to Read

This book does what other resume books can’t. It teaches you what employers want and need to see on a resume. Today’s market demands that your resume communicate your ability and value at a glance. This book shows you how to tell an employer that you fit the job.

In today's tight job market, it isn't unusual for a job advertisement to attract over 100 resumes. An employer needs about five minutes to thoroughly review a well-written resume; a poorly written one takes longer. At that rate, 100 resumes can take an employer more than eight and a half hours to read. By eliminating the less qualified candidates with a fifteen-second read, 100 resumes can be reviewed in less than an hour. No matter how good your credentials, unless your resume can survive that first fifteen-second read, you won’t be among the finalists who are considered for the job.

A misperception:  Most people misunderstand the purpose of a resume . . .

A resume should get you an interview—not the job.

A critical mistake:  The most common mistake people make when they create a resume…

They think of themselves and not the employer to whom they are sending the resume. Thinking of themselves creates a tedious paper to read that doesn’t supply employers with the information they need to decide if they want to interview you.

A fatal assumption:  The most common incorrect assumption when people submit their resumes…

People think if they write down the information, and then squeeze it into two pages by using a small font, that an employer will read every word. The opposite is actually true. The smaller the font and the more tedious the reading, the less likely it is that an employer will read the entire contents.

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