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Many people looking to start a home-based dog training business will find this book key when it comes to understanding insurance, permits, zoning, accounting information, and taxes. But where this book really sets itself apart from other dog business books is the information on creating a business plan. You not only learn what makes up a business plan, but you learn when you will need one. For people looking into financing for their business, you will find information about approaching banks or investors. To help keep your business in the black, you will find instructions and an example for creating and using a cash flow chart. Included is information on what times of the year your business will experience a seasonal slow down so you can be prepared.
Of course, everyone knows marketing is key to any business. This book contains an entire chapter which talks about everything from an ad in the yellow pages to using Facebook. Not only do you find out what has worked for many other dog training businesses, you will find what doesn’t work so you don’t waste time, money and effort. Also included is how to select your business name, logo, and what you need to know to create a successful webpage.
Dog trainers need the right education and experience to succeed in the training end of the business. But, just what does that entail? This book not only tells you what you need to know, but it tells you where the best places are to secure that information. You will learn criteria to help decide if a dog training school will really teach you what you need. If you are looking into online education, you will learn the strengths and weakness of this education avenue. As well, you will find out about dog training certifications.
Perhaps one of the most unique part of this book is the content where many other dog trainers share their experiences and advice to beginners. The Roundtable Questions in Appendix A adds to that wealth of information by asking three people in the dog business key questions about how they run their business. One person has found success while balancing career with family. Another tells how she was able to transition from holding a day job to developing the business as her the sole family income. The third interview comes from someone who has taken the dog training business all the way to the corporation level.
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